How To Start And Run A New BJJ Gym

Do you have the drive and ambition to open your own BJJ gym? It’s not an easy task, but with the right know-how, it can be a successful endeavor. 

Opening a new Brazilian Jiu-Jitsu (BJJ) gym is an exciting prospect for many martial arts enthusiasts and martial arts school owners.

Not only does the opportunity to share your passion for the sport give you an outlet for creative expression, but it also enables you to connect with and mentor other students on their jiu-jitsu journey.

Ahead of the curve once more, Bjj has skyrocketed in appeal recently. There are now an estimated 1.5 million practitioners of Brazilian Jiu-Jitsu around the world, with that number growing all the time. This has created a new demand for BJJ training facilities, and those who want to open their gym face a unique set of challenges. 

BJJ gyms are springing up everywhere. If you’re looking to start your own jiu-jitsu gym, there are a few things you need to know in order to make your venture a success!

What You Should Consider Before Starting a BJJ Gym

It can be a daunting task to open a BJJ Gym, but with the right amount of planning and preparation, it can be a very successful venture. The following are some of the most important factors to think about when opening your own BJJ gym.


Location is crucial when it comes to a successful BJJ gym. You need to consider how easy your jiu-jitsu school will be for potential students to access and how competitive the market is in your area. Consider your options carefully before choosing a site because a good one can make or ruin your firm.

The size and layout of your gym will be determined by how many students you plan to have, as well as how much money you are able or willing to invest in your jiu-jitsu school. When it comes to equipment and space, bigger is not always better – a smaller, more intimate studio might actually be preferable for students looking.


The staff is one of the most crucial elements of any BJJ gym. You’ll need to hire qualified, experienced instructors who can train and mentor your students, as well as front-of-house staff that is able to effectively manage your facility and keep everything running smoothly.

When it comes to hiring instructors for your BJJ gym, it’s important to do your research and find instructors who have a solid background in both jiu-jitsu and business.

Look for instructors with the right combination of experience, solid instructional skills, and charisma that can inspire students to improve their technique.


In order to run a successful BJJ gym, you’ll need professional-grade equipment and adequate space for students to train. This might mean investing in high-quality mats, training aids, and other equipment that will help your students develop their skills.

Additionally, you’ll need to have a clear space for competitors to spar and practice, as well as areas for stretching, weightlifting, and other fitness-related activities.

Before opening your gym, it’s important to carefully consider how much equipment you will need, how much space you can afford to dedicate to your gym, and how you plan to finance this investment.

Gym management software

Gym management software is another key element that can help your BJJ gym run more smoothly. This software can provide a comprehensive overview of how many students are attending class, how much they’re spending on training, and how often they’re participating in tournaments.

It can also help you manage your instructors, track attendance, and analyze how popular different classes and programs are with your members.

Opening a Bjj gym is a thrilling endeavor with great potential for success. By taking the time to carefully plan and prepare for your venture, you can set yourself up for success and build a thriving BJJ community in your area.

How to grow BJJ gym

As the popularity of BJJ continues to rise, there is a growing demand for high-quality training facilities. If you are looking to grow your gym membership and build a thriving community of BJJ students, there are several strategies that can help you achieve this goal.

Structuring Classes

One of the most important factors in growing your gym membership is structuring your classes effectively. This means offering a variety of classes and programs at different levels, with clear objectives and outcomes that can help students develop their skills.

In addition to traditional classes led by an instructor, you may also want to consider adding special workshops or seminars on topics like self-defense, nutrition, weight loss, or injury prevention.

Streamline Marketing Efforts

  • Strong Social Media Presence

Another key element in growing your BJJ gym has a strong social media presence. This means creating and maintaining an active and updated website or blog, as well as using platforms like Facebook, Instagram, and Twitter to share content with potential students.

This can include posts about upcoming events at your gym, how-to blogs or videos on different BJJ techniques, or inspirational stories of your most successful students.

  • Retention of gym members

Once you have grown your gym membership, it is important to focus on retaining those members. This means offering a welcoming and supportive environment that helps students feel encouraged and motivated to continue training.

Some ways you can improve retention at your BJJ gym include creating a clear schedule of regular classes and events, providing ongoing support from instructors and staff, and fostering a sense of community among members.

  • Partnering with Other Gyms

Finally, one effective strategy for growing your gym is partnering with other gyms in the area. This can involve forming cross-promotional relationships that allow your students to train at different facilities, as well as collaborating on workshops, seminars, or certification courses.

With the right strategy and approach, you can successfully grow your BJJ gym and build a thriving community of dedicated students who love this exciting martial art.

Opening new revenue streamline

There are several strategies that you can use to open new revenue streams for your BJJ gym.

  • Merchandise sales

Merchandise sales are a popular choice for many BJJ gyms. This can involve stocking your facility with branded apparel, accessories, and gear that can be purchased directly from your gym.

  • Online training programs

Online training programs are another option for generating revenue from your BJJ gym. This can include online courses, videos, and tutorials that allow students to access your expertise from anywhere, at any time.

  • Private lessons or personal training services

You may also consider offering private lessons or personal training services to your students. This can allow you to build a more individualized training program for each student while also helping them develop their skills and reach their fitness goals faster.

  • Hosting events and tournaments. 

This can include local competitions that attract competitors from your area or larger national tournaments that bring in participants from around the country or even internationally. 

In addition to offering classes and training programs, you may also consider renting out your gym space for other uses, such as group fitness programs or martial arts tournaments. 

Build Community

One of the key elements to growing your BJJ gym and fostering a strong community is providing a welcoming and supportive environment for all your students.

This means creating an inclusive and friendly atmosphere that encourages collaboration and sharing between members, as well as working closely with new students to help them develop their skills and confidence on the mat.

It’s also important to provide ongoing support and feedback to your students, whether through one-on-one coaching sessions or group training classes.

Additional Resources

There are a number of additional resources that you can use to help grow your BJJ gym.

  • Youtube

Youtube is a great platform for sharing how-to videos and tutorials on BJJ techniques, while social media platforms like Facebook, Instagram, and Twitter can be used to promote events at your gym and engage with potential students. 

  • Online forums

Online forums or discussion groups can also be useful resources for connecting with other coaches and instructors in the BJJ community. This can provide valuable insight and advice on how to effectively run your gym and build a successful BJJ community.

  • Online courses

Online courses and coaching programs can be another resource to help you grow your BJJ gym, whether through teaching new techniques or providing support for more advanced students who are looking to specialize in a particular area of the sport.

Common Questions When Starting a BJJ Gym

  • How much does a BJJ cost to startup? 

The cost of starting a BJJ gym will vary depending on a number of factors, including the size and location of your facility, how many coaches and trainers you have on staff, and the types of equipment and programs that you offer. 

Some potential costs to consider are purchasing or renting space for your gym, acquiring equipment such as mats, weight training equipment, and safety gear, as well as hiring coaches and instructors to help train your students.

  • Can you buy a BJJ gym as an alternative to starting one?

While it is possible to purchase an existing BJJ gym, this may not be the most cost-effective or practical option. Instead, it is often more effective to start your own gym from scratch by identifying a workable location, setting up the necessary facilities and equipment, and hiring the appropriate staff to help you run your business. 

  • Pros and Cons of Opening a BJJ Gym

When starting a BJJ gym, the first step is to identify and secure a suitable location for your facility. This may involve renting or purchasing space in an existing building or choosing a more flexible option, such as setting up your own dedicated gym space in your home or garage.

Once you have secured a location for your gym, the next step is to acquire the necessary equipment and facilities. This may include purchasing or renting mats, weight training equipment, safety gear, and other essential items for your students.

In addition to equipment and space, you will also need to hire coaches and instructors who can help train your students in BJJ techniques and provide ongoing support and feedback to help them improve their skills and progress in the sport.

The pros of starting a BJJ gym include the opportunity to build a community of dedicated students, connect with other coaches and instructors in your field, and offer an inclusive and supportive environment for all your members.

However, there are also some potential challenges involved in starting a gym, including the initial costs and time investment required to get your business up and running. Additionally, it can be difficult to balance managing your facility with training and coaching students on a day-to-day basis.

Ultimately, whether or not starting a BJJ gym is right for you will depend on your personal goals and interests, as well as your ability to manage the various aspects of running a successful gym business. With the right planning and support, however, you can create a thriving community of BJJ enthusiasts and help grow the sport in your local area.

  • Is running a BJJ gym profitable?

Yes, running a BJJ gym can be very profitable, depending on how effectively you market your business and how many students you are able to attract. There is also the potential to earn additional revenue through offering classes or training programs in other areas of martial arts, such as wrestling or judo.

  • Should you have an affiliation when starting a BJJ gym?

When opening a BJJ gym, affiliation is typically not required. However, you will have some association (whether formal or informal) with the instructor who awarded you your black belt (or other ranks), so this may be a good place to look for a possible association. That said, you may not necessarily want to associate with the instructor who gave you your belt for a number of personal reasons.  Associating with a team or affiliations helps establish credibility with your students and the community in general. It can be useful to connect with other BJJ instructors and coaches in your area or online, as this can provide valuable resources and support for your business.

  • Do you need to be a BJJ blackbelt to open a BJJ gym? What experience is needed?

There is no strict requirement for how much experience you need to have in order to open a BJJ gym, although it is generally recommended that you have some formal training as well as a blackbelt or equivalent level of expertise. 

Additionally, having prior experience managing and running your own business can be helpful, especially if you are looking to start a larger facility with multiple instructors and staff members. 

Ultimately, the most important factor is your passion for BJJ and your commitment to providing a high-quality training experience for your students. With the right level of dedication and focus, you can build a successful gym that helps grow the BJJ community in your area.​

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